Have you heard about & Other Stories?
It’s H&M’s fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story.
The brand is described in the following words:
“Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices. Carefully selected materials are an important ingredient in every piece. & Other Stories aims to design lasting wardrobe treasures within a wide price range.”
The brand launched in stores and online during spring 2013 in selected European countries and in Milan the & Other Stories was opened just a month ago,in April.The store is situated in Corso Vittorio Emanuele,1. just in the heart of Milan,behind the Cathedral Duomo.
I visited the shop today for the first time and I have to say that I like it! The design is very simple,but elegant and sophisticated and yet filled with interesting details.And materials are of high quality.Today I bought only a ring but I will absolutely turn to the store for some more shopping.
Most of my attention was in the setting of the shop.I liked all the details,for example the accessories like rings were put on a nice wooden boxes.
But most of all I just loved those beautiful postcards which hang here and there.Absolutely great idea! ( see the photos bellow.)
& Other Stories has also an online shop.