Ivana Helsinki launches Moomin by Ivana Helsinki. The collection is for women in spring 2015 and it will be in select stores in spring 2015.
The collection will make its international debut in Tokyo Fashion Week in October 2014.
Moomin by Ivana Helsinki collection pays homage to the rich design language of the Finnish artist and author Tove Jansson, the creator of Moomins, in the sprit of Ivana Helsinki.
The imaginative collection features Jansson’s original illustration work as well as Ivana Helsinki’s own, Moomin inspired visuals and patterns.
The rich world of illustrations comes alive in Ivana Helsinki’s classic silhouettes in different prints, embroideries and Jacquard motives.
Some materials such as Moomin lace and sequin fabric have also been created specifically for the collection.
The line consists of dresses, knits, jackets, tops and bottoms and accessories.
Ivana Helsinki did it again:wonderful collection!I love the Moomin lace as well all the colorful prints!
All images: Ivana Helsinki