Milan Design Week: visiting Marimekko Home

mm1Milan Design Week is is currently happening and Milan is full of interesting places to visit to discover new and inspiring designs. One of the places I visited yesterday and absolutely loved was Marimekko House in via Palermo.

Marimekko is Finnish Design house  and it’s famous for the beautiful prints and strong and beautiful colors as well as for the modern and clean design. Marimekko’s motto has always been “to bring joy to everyday moments through bold prints and colours ” and this you can experiment very well by visiting this Marimekko House. I think it is just a great idea to present the collection in an apartment in a way that you can really feel how it would live and relax at home with Marimekko designs.

The furniture at apartment is from Finnish design icon Artek.

Let’s get inside the apartment!




mm9mm10The Marimekko Home presents the design house’s fall/winter 2016 collection. The prints are by Finnish designer icons, such as Oiva Toikka, Maija Isola, and Vuokko Eskolin-Nurmesniemi and the more recent prints are by Aino-Maija Metsola, Maija Louekari and Sanna Annukka.

A lovely collection, right?

You can shop Marimekko products  online. Click here.

Marimekko for Target


Great news:

Marimekko(FINNISH DESIGN HOUSE) and Target (one of the biggest retail chains in the US) are collaborating in a design partnership.

“Simple and spirited, Marimekko infuses its authentic Nordic sensibility and iconic prints into a signature collection of fashion and home pieces. Splashed with color, pattern and purpose, Marimekko is a true hallmark of Finnish art and design that never goes out of style. We have Marimekko artist, Maija Isola to thank for these prints and patterns.”

Marimekko for Target limited-edition collection will be available in stores & online April 17th


MAR I don’t live in the US so unfortunately I will be just dreaming about my favorite items from the collection:




targetmarimekko4Happy shopping!

image credit: Marimekko and Target



Satu Maaranen:mixing prints



Satu Maaranen is Finnish, freelance fashion and print designer. She works for the Finnish fashion brand Marimekko as well as has her own brand and she was just nominated in the British Design Museum’s annual Designs of the Year Awards in Fashion category.

This spring prints are popular and not only simple prints but it’s very fashionable to mix prints as you can see that in many collections, from Marimekko to Saint Laurent.

Maaranen was interview by  Forbes Magazine where she gave some advice how to use prints.

Keep these rules in mind when mixing prints:

Start simply:

use only one print with an otherwise solid outfit

-Scale is key:

if wearing two bold prints together pair a large print with a less dominant one.

-Stick to the same color family:

mix prints with similar color tones

Don’t go overboard:

It’s all about what you feel comfortable in, but sometimes less is more. 


satumaaranen3Image: Satu Maaranen

Muumin by Ivana Helsinki


Ivana Helsinki launches Moomin by Ivana Helsinki. The collection is for women in spring 2015 and it will be in select stores in spring 2015.

The collection will make its international debut in Tokyo Fashion Week in October 2014.

Moomin by Ivana Helsinki collection pays homage to the rich design language of the Finnish artist and author Tove Jansson, the creator of Moomins, in the sprit of Ivana Helsinki.

The imaginative collection features Jansson’s original illustration work as well as Ivana Helsinki’s own, Moomin inspired visuals and patterns.
The rich world of illustrations comes alive in Ivana Helsinki’s classic silhouettes in different prints, embroideries and Jacquard motives.
Some materials such as Moomin lace and sequin fabric have also been created specifically for the collection.

The line consists of dresses, knits, jackets, tops and bottoms and accessories.







Ivana Helsinki did it again:wonderful collection!I love the Moomin lace as well all the colorful prints!

All images: Ivana Helsinki


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